Perhaps you, like me, have web hosting that includes,
free of any extra charge, unlimited autoresponders. That being the case, you
might be inclined to balk at any suggestion to start paying for them.
Recently, however, I made the switch to paying a
monthly fee for unlimited autoresponders. Am I rich (with money to burn)? Have
I lost my mind?
Actually, I consider this move to paid autoresponders
to be a wise decision. Here are some reasons why you might want to pay for an
autoresponder service.
1. Sequential Autoresponders: Although many web hosts
offer unlimited autoresponders, each autoresponder is only capable of sending
one response. Building business relationships with paid autoresponder services
can thus increase your sales.
2. Tracking Capabilities: The autoresponders that come
with your web host don't have built-in tracking capabilities. Tracking customer
response with paid autoresponder services can lead to more effective
advertising campaigns.
3. Deliverability: A very large number of your
newsletter subscribers are not getting your newsletter if it is sent using your
web host's mailing list program. Improving newsletter delivery with paid
autoresponder services will improve your bottom line.
4. Legal Protection: Since the e-mails you send are
hosted on the autoresponder service's servers, you are insulated from false
accusations of sending spam (unsolicited commercial e-mail). Protect yourself
legally with paid autoresponder services.
You could also consider buying an autoresponder program
(or script) that will allow you to run unlimited, sequential autoresponders
from your websites. However, they can be expensive, require some technical
skill, and still have some disadvantages.
For example, since you are hosting your own
autoresponders, you might still have issues with deliverability and legal
protection.
Paid autoresponder services, with their many advantages
over other autoresponder systems, can increase your business
profits.
