Autoresponders are an important asset to an Internet
Marketer. When I heard that statement, I said, "Okay - great! What is it!" For
all those new to the Internet arena, Ill try to explain what autoresponders
are, how they can be used, and how it can benefit your online business.
What Are Autoresponders?
Autoresponders automate the process of following up
e-mail marketing leads. Email autoresponders are special email addresses that
returns a message or set of messages in response to any email that is sent to
the autoresponders address. When your business is slow or just beginning you
may be hesitate to use this tool. But be assured as your business grows, youll
find a use.
Who Supplies Autoresponders?
Where do you get autoresponders? Well, they are as close
as your web host. Yes, most web hosts have autoresponders - it is only limited
by the number of email addresses your host provides you. For example, my
webhost allows me 100 email addresses. Thus, I have the opportunity, if I so
wish, to create 100 autoresponders.
However, there is one small drawback to webhost
autoresponders - you are limited only to one message per autoresponder, without
the possibility of a follow-up email to your prospects.
But there are other avenues in which you can consider.
Such as:
- You can incorporate a free autoresponder.
Freeautobots.com offers a free service -- that is free of advertisements, and
supplies you with the server to store your leads on.
- You can purchase the software. This software can be
placed on your computer, or again, you can purchase an online service, and all
your information will be stored on the server where you purchased the service.
As you can see there are advantages and disadvantages of
each. And only you will know which will best fit your needs, circumstances,
expertise and budget.
How Do I Use An Autoresponder?
When I heard the word autoresponder, I didnt have a
clue of how to use them, or if it was relevant to my business. Pretty green,
wasnt I. Well, an autoresponder can be a great automation tool to any business.
Let me give you some examples of the versatility of this
tool.
- Used by people who are away. They use it to notify
the sender that they are away on vacation, their desk, etc.
- Used as a business tool --
- a. Gives responders business information -
pricing lists, resumes
- b. Collect names and email addresses
- c. Use for training
- d. Give away free reports
- e. FAQ (if appropriate)
- f. Auto-send your article submissions
As you can see there are many uses, all of which, keeps
you in contact with your visitors and/or prospective leads, and the promotion
of your products, services and business. And, as to free or paid - that
assessment will be directly determined by the growth of your business - and of
course, your budget.
To conclude, the use of autoresponders is only limited
by your imagination and your ethics. Yes, ethics. Do not go crazy with this
tool - it is to be used to help your business - so be aware of spam - and its
dos and donts - and this tool will work for you.
